Effects of attribute and valence of e-WOM on message adoption: Moderating roles of subjective knowledge and regulatory focus
Lee, Kyung-Tag, Koo, Dong-MoVolume:
28
Language:
english
Journal:
Computers in Human Behavior
DOI:
10.1016/j.chb.2012.05.018
Date:
September, 2012
File:
PDF, 379 KB
english, 2012