An examination of the celebrity endorsements and online...

Computers in Human Behavior 2013 / 1 Vol. 29; Iss. 1

An examination of the celebrity endorsements and online customer reviews influence female consumers’ shopping behavior

Wei, Pei-Shan, Lu, Hsi-Peng
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
29
Language:
english
Journal:
Computers in Human Behavior
DOI:
10.1016/j.chb.2012.08.005
Date:
January, 2013
File:
PDF, 671 KB
english, 2013
Conversion to is in progress
Conversion to is failed