To be or not to be in social media: How brand loyalty is...

International Journal of Information Management 2013 Vol. 33; Iss. 1

To be or not to be in social media: How brand loyalty is affected by social media?

Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard
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Volume:
33
Year:
2013
Language:
english
DOI:
10.1016/j.ijinfomgt.2012.07.003
File:
PDF, 419 KB
english, 2013
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