On the importance of social integration for minority...

International Journal of Research in Marketing 2012 Vol. 29; Iss. 4

On the importance of social integration for minority targeting effectiveness

Michael Antioco, Joëlle Vanhamme, Anaïk Hardy, Lidwine Bernardin
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Volume:
29
Year:
2012
Language:
english
DOI:
10.1016/j.ijresmar.2012.08.001
File:
PDF, 511 KB
english, 2012
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