Brand-related and situational influences on demand...

Journal of Business Research 2013 Vol. 66; Iss. 1

Brand-related and situational influences on demand elasticity

Gordon R. Foxall, Ji Yan, Jorge M. Oliveira-Castro, Victoria K. Wells
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Volume:
66
Year:
2013
Language:
english
DOI:
10.1016/j.jbusres.2011.07.025
File:
PDF, 660 KB
english, 2013
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