From Armani to Zara: Impression formation based on fashion...

Journal of Business Research 2012 Vol. 65; Iss. 10

From Armani to Zara: Impression formation based on fashion store patronage

Kim Willems, Wim Janssens, Gilbert Swinnen, Malaika Brengman, Sandra Streukens, Mark Vancauteren
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Volume:
65
Year:
2012
Language:
english
DOI:
10.1016/j.jbusres.2011.10.015
File:
PDF, 544 KB
english, 2012
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