Effects of pictorial product-warnings on low-literate...

Journal of Business Research 2012 Vol. 65; Iss. 12

Effects of pictorial product-warnings on low-literate consumers

Haeran Jae, Madhubalan Viswanathan
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Volume:
65
Year:
2012
Language:
english
DOI:
10.1016/j.jbusres.2012.02.008
File:
PDF, 564 KB
english, 2012
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