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Investigating the accuracy of self-reports of brand usage behavior
Magda Nenycz-Thiel, Virginia Beal, Gosia Ludwichowska, Jenni RomaniukVolume:
66
Year:
2013
Language:
english
DOI:
10.1016/j.jbusres.2012.07.016
File:
PDF, 272 KB
english, 2013