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When loyalties clash purchase behavior when a preferred brand is stocked out: The tradeoff between brand and store loyalty
Sanjay Puligadda, William T. Ross, Jinjie Chen, Elizabeth HowlettVolume:
19
Year:
2012
Language:
english
DOI:
10.1016/j.jretconser.2012.07.002
File:
PDF, 199 KB
english, 2012