The effects of film trailers on shaping consumer...

The effects of film trailers on shaping consumer expectations in the entertainment industry—A qualitative analysis

Jörg Finsterwalder, Volker G. Kuppelwieser, Matthew de Villiers
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Volume:
19
Year:
2012
Language:
english
DOI:
10.1016/j.jretconser.2012.07.004
File:
PDF, 213 KB
english, 2012
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