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The effects of film trailers on shaping consumer expectations in the entertainment industry—A qualitative analysis
Jörg Finsterwalder, Volker G. Kuppelwieser, Matthew de VilliersVolume:
19
Year:
2012
Language:
english
DOI:
10.1016/j.jretconser.2012.07.004
File:
PDF, 213 KB
english, 2012