Discovery and communication of important marketing...

Journal of Business Research 2003 Vol. 56; Iss. 1

Discovery and communication of important marketing findings: Evidence and proposals

J.Scott Armstrong
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Volume:
56
Year:
2003
Language:
english
DOI:
10.1016/s0148-2963(02)00386-7
File:
PDF, 215 KB
english, 2003
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