PMC20 QUANTITATIVE APPROACH TO DETERMINE THE EFFECT OF SEGMENTATION ON REVENUE GENERATION, POSITIONING AND PRICING OF PHARMACEUTICALS
M Bolle, SR Mukku, K Sparrowhawk, S TuttVolume:
11
Year:
2008
Language:
english
DOI:
10.1016/s1098-3015(10)66859-3
File:
PDF, 66 KB
english, 2008