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The intensity of advertising and other selling expenses in food and tobacco manufacturing: Measurement, determinants, and impacts
John M. Connor, Scott WeimerVolume:
2
Year:
1986
Language:
english
Pages:
27
DOI:
10.1002/1520-6297(198623)2:33.0.co;2-r
File:
PDF, 1.49 MB
english, 1986