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An exploratory modeling of the decision process of new product selection by supermarket buyers
Edward W. McLaughlin, Vithala R. RaoVolume:
4
Year:
1988
Language:
english
Pages:
9
DOI:
10.1002/1520-6297(198803)4:23.0.co;2-l
File:
PDF, 445 KB
english, 1988