US overseas market promotion: An overview of non-price...

US overseas market promotion: An overview of non-price programs and expenditures

Shida Rastegari Henneberry, Karen Z. Ackerman, Tommy Eshleman
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Volume:
8
Year:
1992
Language:
english
Pages:
22
DOI:
10.1002/1520-6297(199201)8:13.0.co;2-h
File:
PDF, 1.09 MB
english, 1992
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