Flippern statt Bowling – Marketing im Zeitalter von Social...

Marketing Review St. Gallen 2012 / 08 Vol. 29; Iss. 4

Flippern statt Bowling – Marketing im Zeitalter von Social Media

Prof. Dr. Thorsten Hennig-Thurau, Dipl.-Kfm. Jonas vor dem Esche, Prof. Dr. Björn Bloching
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Volume:
29
Language:
german
DOI:
10.1365/s11621-012-0145-2
Date:
August, 2012
File:
PDF, 657 KB
german, 2012
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