Promotion Strategies for Hierarchically Organised...

International Journal of Service Industry Management 1990 / 12 Vol. 1; Iss. 3

Promotion Strategies for Hierarchically Organised Professional Service Firms: Is “Up or Out” Always the Best?

Baden‐Fuller, Charles, Bateson, John
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Volume:
1
Language:
english
Journal:
International Journal of Service Industry Management
DOI:
10.1108/09564239010135156
Date:
December, 1990
File:
PDF, 976 KB
english, 1990
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