Flow Signals: How Patterns over Time Affect the Acceptance...

Journal of Marketing 2008 / 09 Vol. 72; Iss. 5

Flow Signals: How Patterns over Time Affect the Acceptance of Start-Up Firms

DeKinder, Jade S, Kohli, Ajay K
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Volume:
72
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.72.5.84
Date:
September, 2008
File:
PDF, 220 KB
english, 2008
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