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Performance Implications of Adopting a Customer-Focused Sales Campaign
Kumar, V, Venkatesan, Rajkumar, Reinartz, WernerVolume:
72
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.72.5.50
Date:
September, 2008
File:
PDF, 371 KB
english, 2008