The Effectiveness of Personalized E-mail Newsletters and...

Cyberpsychology Behavior and Social Networking 2011 / 12 Vol. 14; Iss. 12

The Effectiveness of Personalized E-mail Newsletters and the Role of Personal Characteristics

Maslowska, Ewa, Putte, Bas van den, Smit, Edith G.
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Volume:
14
Language:
english
Journal:
Cyberpsychology, Behavior, and Social Networking
DOI:
10.1089/cyber.2011.0050
Date:
December, 2011
File:
PDF, 192 KB
english, 2011
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