Corporate brands: what are they? What of them?

European Journal of Marketing 2003 / 08 Vol. 37; Iss. 7/8

Corporate brands: what are they? What of them?

Balmer, John M.T., Gray, Edmund R.
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Volume:
37
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560310477627
Date:
August, 2003
File:
PDF, 125 KB
english, 2003
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