Marketing social norms: Social marketing and the ‘social...

Journal of Consumer Behaviour 2013 / 01 Vol. 12; Iss. 1

Marketing social norms: Social marketing and the ‘social norm approach’

Burchell, Kevin, Rettie, Ruth, Patel, Kavita
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Volume:
12
Language:
english
Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1395
Date:
January, 2013
File:
PDF, 151 KB
english, 2013
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