Brand Attachment and Consumer Emotional Response to...

Brand Attachment and Consumer Emotional Response to Unethical Firm Behavior

Schmalz, Sebastian, Orth, Ulrich R.
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Volume:
29
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20570
Date:
November, 2012
File:
PDF, 635 KB
english, 2012
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