Gay Consumers and Brand Usage: The Gender-Flexing Role of...

Gay Consumers and Brand Usage: The Gender-Flexing Role of Gay Identity

Oakenfull, Gillian
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Volume:
29
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20578
Date:
December, 2012
File:
PDF, 649 KB
english, 2012
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