Music to Your Brain: Background Music Changes Are Processed...

Psychology and Marketing 2013 / 01 Vol. 30; Iss. 1

Music to Your Brain: Background Music Changes Are Processed First, Reducing Ad Message Recall

Fraser, Cynthia, Bradford, J. Andrew
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Volume:
30
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20580
Date:
January, 2013
File:
PDF, 724 KB
english, 2013
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