Business Unethicality as an Impediment to Consumer Trust:...

Journal of Business Ethics 2013 / 02 Vol. 112; Iss. 3

Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics

Leonidou, Leonidas C., Kvasova, Olga, Leonidou, Constantinos N., Chari, Simos
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Volume:
112
Language:
english
Journal:
Journal of Business Ethics
DOI:
10.1007/s10551-012-1267-9
Date:
February, 2013
File:
PDF, 372 KB
english, 2013
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