Market segmentation, service quality, and overall...

Quality & Quantity 2013 / 02 Vol. 47; Iss. 2

Market segmentation, service quality, and overall satisfaction: self-organizing map and structural equation modeling methods

Nai-Hua Chen, Stephen Chi-Tsun Huang, Shih-Tung Shu, Tung-Sheng Wang
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Volume:
47
Language:
english
DOI:
10.1007/s11135-011-9577-z
Date:
February, 2013
File:
PDF, 554 KB
english, 2013
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