Predicting partial customer churn using Markov for...

Advances in Data Analysis and Classification 2012 / 12 Vol. 6; Iss. 4

Predicting partial customer churn using Markov for discrimination for modeling first purchase sequences

Vera L. Miguéis, Dirk Van den Poel, Ana S. Camanho, João Falcão e Cunha
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Volume:
6
Language:
english
DOI:
10.1007/s11634-012-0121-3
Date:
December, 2012
File:
PDF, 235 KB
english, 2012
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