The effect of shipping fee structure on consumers’ online...

Journal of the Academy of Marketing Science 2012 / 11 Vol. 40; Iss. 6

The effect of shipping fee structure on consumers’ online evaluations and choice

Koukova, Nevena T., Srivastava, Joydeep, Steul-Fischer, Martina
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Volume:
40
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-011-0281-2
Date:
November, 2012
File:
PDF, 196 KB
english, 2012
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