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Achieving brand loyalty through sponsorship: the role of fit and self-congruity
Mazodier, Marc, Merunka, DwightVolume:
40
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-011-0285-y
Date:
November, 2012
File:
PDF, 488 KB
english, 2012