Variables that influence attitude toward cause-related...

Variables that influence attitude toward cause-related marketing and determinants of satisfaction and loyalty in the ‘solidarity purchase’

M. Mercedes Galan-Ladero
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Volume:
9
Language:
english
DOI:
10.1007/s12208-011-0080-y
Date:
November, 2012
File:
PDF, 48 KB
english, 2012
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