Adapting consumer products to lesser-developed markets

Journal of Business Research 1984 Vol. 12; Iss. 1

Adapting consumer products to lesser-developed markets

Richard R. Still, John S. Hill
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Volume:
12
Year:
1984
Language:
english
DOI:
10.1016/0148-2963(84)90037-7
File:
PDF, 551 KB
english, 1984
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