Modeling the effect of advertising on price response: An...

Modeling the effect of advertising on price response: An econometric framework and some preliminary findings

Wilfried R. Vanhonacker
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Volume:
19
Year:
1989
Language:
english
DOI:
10.1016/0148-2963(89)90003-9
File:
PDF, 1.70 MB
english, 1989
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