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Executives' attitudes toward consumerism and marketing: An exploration of theoretical and emperical linkages in an industrializing country
P.Rajan Varadarajan, Sundar G. Bharadwaj, P.N. ThirunarayanaVolume:
29
Year:
1994
Language:
english
DOI:
10.1016/0148-2963(94)90013-2
File:
PDF, 2.00 MB
english, 1994