How consumers may justify inappropriate behavior in market...

Journal of Business Research 1994 Vol. 30; Iss. 3

How consumers may justify inappropriate behavior in market settings: An application on the techniques of neutralization

David Strutton, Scott J. Vitell, Lou E. Pelton
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Volume:
30
Year:
1994
Language:
english
DOI:
10.1016/0148-2963(94)90055-8
File:
PDF, 1.06 MB
english, 1994
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