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Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes
Morris B. Holbrook, Robert M. SchindlerVolume:
37
Year:
1996
Language:
english
DOI:
10.1016/0148-2963(96)00023-9
File:
PDF, 1.30 MB
english, 1996