Symbolic role of animals in print advertising: Content...

Journal of Business Research 1996 Vol. 37; Iss. 2

Symbolic role of animals in print advertising: Content analysis and conceptual development

Nancy E. Spears, John C. Mowen, Goutam Chakraborty
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Volume:
37
Year:
1996
Language:
english
DOI:
10.1016/0148-2963(96)00060-4
File:
PDF, 920 KB
english, 1996
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