Contemporary perspectives on strategic market planning: by...

International Journal of Research in Marketing 1992 Vol. 9; Iss. 2

Contemporary perspectives on strategic market planning: by Roger A. Kerin, Vijay Mahajan and P. Rajan Varadarajan. Boston: Allyn and Bacon, 1990. 453 pages

Robin Wensley
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Volume:
9
Year:
1992
Language:
english
DOI:
10.1016/0167-8116(92)90040-r
File:
PDF, 223 KB
english, 1992
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