An analytic approach to marketing decisions: by R.F. Dyer and E.H. Forman. Englewood Cliffs, NJ: Prentice-Hall International, 1991. 368 pages, $45, ISBN 0-13-035262-4
Jan Roelf Bult, Eijte W. FoekensVolume:
10
Year:
1993
Language:
english
DOI:
10.1016/0167-8116(93)90022-q
File:
PDF, 312 KB
english, 1993