Integrating computers and marketing management: A European...

European Management Journal 1988 Vol. 6; Iss. 1

Integrating computers and marketing management: A European overview

Sandra Vandermerwe, William Carney
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Volume:
6
Year:
1988
Language:
english
DOI:
10.1016/0263-2373(88)90004-7
File:
PDF, 710 KB
english, 1988
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