Using Blogs to Solicit Consumer Feedback: The Role of...

Journal of Interactive Marketing 2013 Vol. 27; Iss. 1

Using Blogs to Solicit Consumer Feedback: The Role of Directive Questioning Versus No Questioning

Christine Balagué, Kristine de Valck
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Volume:
27
Year:
2013
Language:
english
DOI:
10.1016/j.intmar.2012.06.002
File:
PDF, 502 KB
english, 2013
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