Evaluating the performance of demographic targeting using...

Information Processing & Management 2013 / 1 Vol. 49; Iss. 1

Evaluating the performance of demographic targeting using gender in sponsored search

Jansen, Bernard J., Moore, Kathleen, Carman, Stephen
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Volume:
49
Language:
english
Journal:
Information Processing & Management
DOI:
10.1016/j.ipm.2012.06.001
Date:
January, 2013
File:
PDF, 554 KB
english, 2013
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