How does celebrity meaning transfer? Investigating the...

Journal of Consumer Psychology 2012 / 7 Vol. 22; Iss. 3

How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands

Miller, Felicia M., Allen, Chris T.
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Volume:
22
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1016/j.jcps.2011.11.001
Date:
July, 2012
File:
PDF, 342 KB
english, 2012
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