Selective versus comparative processing

Journal of Consumer Psychology 2013 / 1 Vol. 23; Iss. 1

Selective versus comparative processing

Kardes, Frank R.
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Volume:
23
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1016/j.jcps.2012.10.003
Date:
January, 2013
File:
PDF, 176 KB
english, 2013
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