Is dacia–logan Car Brand on the First Place of Romanian...

Is dacia–logan Car Brand on the First Place of Romanian Youth Preferences? Testing the Influence of Advertising Campaigns with Nonparametric Statistics

Gabor, Manuela Rozalia, Conţiu, Lia Codrina
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Volume:
58
Language:
english
Journal:
Procedia - Social and Behavioral Sciences
DOI:
10.1016/j.sbspro.2012.09.1118
Date:
October, 2012
File:
PDF, 815 KB
english, 2012
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