Is dacia–logan Car Brand on the First Place of Romanian Youth Preferences? Testing the Influence of Advertising Campaigns with Nonparametric Statistics
Gabor, Manuela Rozalia, Conţiu, Lia CodrinaVolume:
58
Language:
english
Journal:
Procedia - Social and Behavioral Sciences
DOI:
10.1016/j.sbspro.2012.09.1118
Date:
October, 2012
File:
PDF, 815 KB
english, 2012