Does Brand Communication Increase Brand Trust? The...

Procedia - Social and Behavioral Sciences 2012 / 10 Vol. 58

Does Brand Communication Increase Brand Trust? The Empirical Research on Global Mobile Phone Brands

Azize, Şahin, Cemal, Zehir, Hakan, Kitapçı
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Volume:
58
Language:
english
Journal:
Procedia - Social and Behavioral Sciences
DOI:
10.1016/j.sbspro.2012.09.1120
Date:
October, 2012
File:
PDF, 672 KB
english, 2012
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