The Relationship between Consumer Product Involvement, Product Knowledge and Impulsive Buying Behavior
Liang, Ying-PingVolume:
57
Language:
english
Journal:
Procedia - Social and Behavioral Sciences
DOI:
10.1016/j.sbspro.2012.09.1193
Date:
October, 2012
File:
PDF, 245 KB
english, 2012