Investigating Two Customer Lifetime Value Models from...

Procedia - Social and Behavioral Sciences 2012 / 10 Vol. 62

Investigating Two Customer Lifetime Value Models from Segmentation Perspective

Hiziroglu, Abdulkadir, Sengul, Serkan
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Volume:
62
Language:
english
Journal:
Procedia - Social and Behavioral Sciences
DOI:
10.1016/j.sbspro.2012.09.129
Date:
October, 2012
File:
PDF, 657 KB
english, 2012
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