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Modelling the Influence of Integrated Marketing Communication on Consumer Behaviour: An Approach based on Hierarchy of Effects Concept
Mihart (Kailani), CameliaVolume:
62
Language:
english
Journal:
Procedia - Social and Behavioral Sciences
DOI:
10.1016/j.sbspro.2012.09.166
Date:
October, 2012
File:
PDF, 359 KB
english, 2012