Does Sex in Print-Ads Affect Perceived Product...

Procedia - Social and Behavioral Sciences 2012 / 10 Vol. 62

Does Sex in Print-Ads Affect Perceived Product Specifications in Conservative Societies?: the Case of Turkey

Tuzla, Hayri
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Volume:
62
Language:
english
Journal:
Procedia - Social and Behavioral Sciences
DOI:
10.1016/j.sbspro.2012.09.194
Date:
October, 2012
File:
PDF, 313 KB
english, 2012
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